Unlock Your Exclusive Sponsorship Opportunity

<b>Business</b> Bourbon & Cigars

September 10 - 12, 2024

Louisville, KY

Why Sponsor Business Bourbon & Cigars?

Forge Valuable Connections, Fast

Don’t just showcase your brand; make a lasting impression on discerning decision-makers and industry leaders. Business Bourbon & Cigars is not your typical event; it’s a hub for actionable strategies and high-impact relationships. As a sponsor, you gain quick and meaningful access to a carefully curated audience eager to engage with value-aligned products and services. This isn’t just networking; it’s connecting with purpose, building relationships that matter and driving your business forward.

Unprecedented ROI

Tired of lukewarm leads and superficial interactions? At Business Bourbon & Cigars, handshakes carry more weight than contracts. Your brand doesn’t just gain visibility; it earns advocacy from thought leaders dedicated to mutual growth. Here, every interaction is an opportunity to foster genuine partnerships and unlock new business opportunities. Experience a return on investment that goes beyond the numbers, where the true value lies in the deep, enduring connections you make.

Exclusive Access to Industry Insights

Gain insider access to the latest industry trends and insights shared by top executives and innovators. As a sponsor, you are positioned at the forefront of these conversations, allowing you to stay ahead of the curve and strategically align your brand with emerging market needs.

Elevate Your Brand Presence

Sponsoring Business Bourbon & Cigars elevates your brand to new heights, positioning it alongside the industry’s elite. Benefit from premium brand exposure through event marketing, promotional materials, and on-site visibility. This unique setting ensures your brand is remembered long after the event concludes, creating lasting impressions with key decision-makers.

A Memorable Experience

Beyond business, Business Bourbon & Cigars offers an unparalleled experience that blends luxury with professional growth. From exclusive bourbon tastings to premium cigars, the event provides a relaxed yet sophisticated environment where meaningful connections are made. Sponsors are not just participants but integral to crafting an unforgettable experience that attendees will cherish and talk about.

Key Benefits Tailored for Our Exclusive Sponsor Partners

Unlock Unique Advantages Designed to Elevate Your Brand and Drive Impactful Connections


Gain unparalleled visibility for you and your brand by integrating into transformative, high-level business discussions that set the industry standard.


Secure a coveted slot in our expert panels, establishing you as an authoritative voice in front of an audience that values genuine expertise.


Secure quality face time with key decision-makers through exclusive excursions designed to etch you and your brand into attendees’ minds.


Immerse yourself in the real hub of Business Bourbon & Cigars: one-on-one connections with vetted industry leaders, tailored for impactful and enduring relationships.


Your brand elegantly integrated into our breakfast, lunch and dinner experiences, setting the stage for meaningful conversations over exquisite meals and fine bourbon.

What Past Attendees Say

What brought you the most value:

Networking Opportunities
Mastermind Sessions

Would you recommend this event:


How valuable was this event for you:

Exceeded Expectations
Forged Connections that Will Benefit My Business

This is the best conference I've ever been to. Where do the leaders go to grow themselves? That's right here!

April Simmons

This is by far THE BEST business conference.

Ed Roberts

Business Bourbon & Cigars is unlike anything I've participated in - take some of the brightest and most successful leaders masterminding today's biggest challenges, add fun excursions and an overall sense of camaraderie, and you end up with one amazing event! Now if we can just add white wine somewhere in the title, I'm in for life.

Laurie Halter

The best, brain storming, forward thinking, relationship building event!

Arnold Gacita

This event was 🔥🔥🔥🔥 Scott Joseph & Sandy Cerami!! Thank you both for everything you do for our industry!! 👊

Brian Kramer

Throughout my 30 plus years in business, I have never been to a conference like yours. It was amazing and so uplifting. I met some of the most amazing professionals in the business. Great job!

Chuck Kramer

If your intention is to go somewhere and make a significant impact on your business… this is it!. I've been in business for forty years and I've never seen an event with this much engagement and fun.

David Spisak

Hands down the BEST Mastermind event that I ever attended. This is a MUST ATTEND event for anyone wanting to become a better leader!

Michael Porro

An event like no other and a privilege to be apart of the Best Business Conference! Letting all walls down to learn, innovate, and bring it home to better our teams! We appreciate all the work you and your team put into making Business Bourbon and Cigars one of a kind for us! See you in September!!!

Natasha Fay Cox

The people in this room are probably as high caliber as I've seen at a conference.

Patrick Abad

The real work afterwards is when you take those people in your mastermind group and then make them lifelong 'speed dials' that help you through your challenges after you leave the conference. I can attest to meeting new friends and colleagues after this event that I have for life!

Squire Pettis

All in.....great event and not to be missed!

Tully Williams

This was a group of elite business leaders doing mastermind sessions with only one focus - how to innovate the customer experience to positively amaze the consumer. I watched Sandy P Cerami and Scott Joseph lead all of us in incredible discussion that brought out the creativity of everyone in the room. So grateful to have participated and most of all to have learned from a group of great people. And, yes the environment was incredible, the bourbon over the top and everyone said the cigars were great too!

David O’Brien

If there is a word to describe how I feel about being here, it would be INSPIRATION!

Hugh Palmer

Agenda & Schedule

Tuesday 9.10.24

Arrival & Hotel Check-In

  1. 3:00 pm
    Check-In at Hotel Distil
  2. 6:00 pm
    Welcome Reception with Heavy Hors d'oeuvres & Cocktails

Wednesday 9.11.24

Leadership Retreat

  1. 7:00 am
    Networking Breakfast
  2. 7:45 am
    Business Bourbon & Cigars Introductions
  3. 8:30 am
  4. 9:00 am
    Mastermind 1: Growth Through Innovation - Mastering Disruption and Leveraging Tech
  5. 10:25 am
  6. 10:40 am
    Innovation Panel Discussion - David Spisak
  7. 11:30 am
    Scaling Success: Me Plus Ultra Live Hot Seat
  8. 12:30 pm
    Extended Lunch Break
  9. 2:00 pm
    Mastermind 2: Sustainable Growth Playbook - Crafting Success That Lasts
  10. 4:30 pm
    Activities, Excursions, and Dinners Coming Soon!

Thursday 9.12.24

Leadership Retreat and Giving Hope Charity Auction

  1. 7:00 am
    Networking Breakfast
  2. 7:45 am
    Business Bourbon & Cigars Introductions
  3. 8:30 am
  4. 9:00 am
    Mastermind 3: Client Centricity in Leadership - Building Enduring Client Bonds
  5. 10:25 am
  6. 10:40 am
    Client Centricity Panel Discussion - David Spisak
  7. 11:30 am
    Fireside Chat: Client-First Excellence - Mapping Journeys and Mastering Feedback
  8. 12:30 pm
    Extended Lunch
  9. 2:00 pm
    Beyond the Ultimate: A Culmination & Horizon
  10. 2:30 pm
    Giving Hope Charity Auction
  11. 4:00 pm
    Activities, Excursions, and Dinner Coming Soon!

Sponsor Partnership Levels



What you will get:

  • 1 rep (additional seats can be purchased for $1,497 – 50% off).

  • Advertisement in Program Guide.

  • Email blast to 20,000 Owners/Executives.

  • Exclusive Social Media Posts.

  • Logo on Website with Hyperlink to Your Website.

  • Provide Swag for Complimentary Gift Bags.

  • Event representative who attends the event receives full access to the Me Plus Ultra membership for 6-months.

  • Full attendee contact information.

  • Key Takeaways Workbook.



What you will get:

  • 2 reps (additional seats can be purchased for $1,497 – 50% off).

  • Advertisement in Program Guide.

  • Email blast to 20,000 Owners/Executives.

  • Exclusive Social Media Posts.

  • Logo on Website with Hyperlink to Your Website.

  • Provide Swag for Complimentary Gift Bags.

  • Event representatives who attend the event receive full access to the Me Plus Ultra membership for 6-months.

  • Full attendee contact information.

  • Key Takeaways Workbook.

  • Company Booth (Max Size 47″x81″) in Mastermind Session Room (includes 1 high top table).

  • Mastermind Table Leader (1 session).

  • Sit on Panel Discussion.

  • Live Interview streamed to LinkedIn, Facebook & YouTube.

  • Brand Signage for Breakfast, Lunch and/or Excursion.



What you will get:

  • 3 reps (additional seats can be purchased for $1,497 – 50% off).

  • Advertisement in Program Guide.

  • Email blast to 20,000 Owners/Executives.

  • Exclusive Social Media Posts.

  • Logo on Website with Hyperlink to Your Website.

  • Provide Swag for Complimentary Gift Bags.

  • Event representatives who attend the event receive full access to the Me Plus Ultra membership for 6-months.

  • Full attendee contact information.

  • Key Takeaways Workbook.

  • Company Booth (Max Size 47″x81″) in Mastermind Session Room (includes 1 high top table).

  • Mastermind Table Leader (2 sessions).

  • Sit on Panel Discussion.

  • Live Interview streamed to LinkedIn, Facebook & YouTube.

  • Brand Signage for Breakfast, Lunch and/or Excursion.

  • Welcome Reception Signage w/Signature Cocktail Toast.

  • Brand Signage at Dinner w/Signature Cocktail and Toast.

  • Day 2 Mastermind Session Opening Address.

Sponsor Now

Hosts & Moderators

  • Scott Joseph
    Scott Joseph
    Founder of Me Plus Ultra
  • Sandy Cerami
    Sandy Cerami
    Chief Solutionist and Leadership Consultant
  • Laurie Halter
    Laurie Halter
    Owner of Charisma! Communications
  • David Spisak
    David Spisak
    Founder & CEO of Disruptive Growth Solutions

Key Sessions

Amplifying Mastermind Breakthroughs

Harnessing Insights for Exponential Business Growth

David Spisak, a luminary in the business community, steps in to amplify and expand on the insights derived from each mastermind session at the Business Bourbon & Cigars leadership retreat. With his unparalleled experience and a keen eye for innovation, David will share his opinions, suggestions, and advice, adding depth and practicality to the breakthrough ideas generated in the mastermind groups.

David’s journey in the business world is nothing short of inspiring. He is the Founder and former President/CEO of ReverseRisk, a revolutionary web-based analytics program designed to optimize dealership operations. Launched in 2008 and later sold to Reynolds and Reynolds in 2016, ReverseRisk reflects David’s foresight in leveraging technology for operational excellence.

His 27 years of hands-on experience in retail automotive management include transforming single-point stores and large groups into highly profitable ventures. Notably, under his leadership, Smythe European, a Mercedes-Benz dealership, recorded an astounding $23.7 million in net profit in a single year—a national record. His accomplishments extend beyond profitability, achieving industry benchmarks like an exceptionally low 3% employee turnover, #1 ranking in fixed operations gross profit, and top-tier performance in used cars and F&I.

David’s tenure at AutoNation further solidifies his expertise, where he managed a colossal $2.3 billion, 35-store region with over 3,500 associates. His leadership prowess led this region to become the highest performing market in the country, earning AutoNation’s top honor.

In his session following the mastermind breakout groups, David will draw upon his extensive front-line experience and interactions with diverse dealership groups. He will provide actionable insights on current business dynamics, effective strategies for future readiness, and principles for achieving sustainable success in any economic climate.

Attendees will benefit immensely from David’s wealth of knowledge, gaining a unique perspective on practical applications of mastermind session outcomes. His ability to translate complex ideas into actionable strategies makes him an invaluable asset to the retreat, ensuring every participant leaves with enriched understanding and tools for transformative leadership.

Led By: David Spisak

Mastermind 1: Growth Through Innovation

Mastering Disruption and Leveraging Tech

Unearth the secrets to disruptive innovation and technology integration that sets industry leaders apart. This mastermind session is a treasure trove for the high-growth entrepreneur, C-suite executive, or industry innovator looking to pivot with agility and maintain a competitive edge. Unpack robust strategies to steer your company through transformative changes and seize market opportunities ahead of competitors.

Scaling Success

Me Plus Ultra Live Hot Seat

Immerse yourself in a dynamic live session where real business challenges are dissected and solved on the spot. In this unique interactive forum, you’ll witness the power of collective intelligence as our audience, composed of top-tier entrepreneurs and executives, offers practical, experience-driven advice. This is your chance to gain diverse perspectives on scaling your business, ensuring that growth is handled with precision and strategic foresight. Whether you’re in the Hot Seat or in the audience, you’ll walk away with valuable insights into business expansion that respects the integrity of your original vision while pushing boundaries for continued success.

Led By: Scott Joseph

Mastermind 2: Client Centricity in Leadership

Building Enduring Client Bonds

Transform every client interaction into an opportunity to create a loyal lifelong advocate for your business. This session is essential for leaders who prioritize client satisfaction as the cornerstone of their business ethos. Engage in deep-dive discussions that will empower you with strategies to personalize client experiences, cultivate a client-focused culture, and lead with empathy, resulting in a loyal customer base that fuels growth.

Led By: John Traver

Fireside Chat: Client-First Excellence

Mapping Journeys and Mastering Feedback

Join a fireside chat that’s as enlightening as it is inspiring, focusing on optimizing the client journey and mastering the art of feedback. This session is a guide for leaders who understand that the voice of the client is the most potent tool for business refinement. Learn to harness feedback loops and map client journeys that lead to exceptional service experiences that keep clients coming back for more.

Led By: Sandy Cerami

Networking Activities

Welcome Reception

An Evening of Connection and Culinary Delights

Begin your Business Bourbon & Cigars journey at our Welcome Reception featuring Heavy Hors d’oeuvres & Cocktails. This is more than just an icebreaker—it’s your initial foray into a network of high-caliber entrepreneurs. Enjoy well-crafted appetizers and cocktails as you make those crucial first connections. No aimless mingling here; every interaction sets the stage for the transformative mastermind sessions to follow. Consider this your first opportunity to identify potential allies in the business challenges you’re about to tackle. This isn’t just a reception—it’s the starting line. Don’t miss it.

Morning Connections: Networking Breakfast Buffets

Kickstart Your Day with Conversations and a Hearty Breakfast

Kickstart your day at the Business Bourbon & Cigars leadership retreat with our Networking Breakfast Buffets. These morning gatherings, scheduled for Monday and Tuesday, offer more than just a sumptuous selection of breakfast favorites. They provide a unique opportunity to connect and engage with fellow leaders and entrepreneurs in a relaxed, informal setting.

Enhanced Networking Lunches

Maximize Your Mid-day

Embrace the new extended lunch break at our Networking Lunches, thoughtfully designed to cater to your multi-faceted retreat experience. With an additional half hour, you have the freedom to indulge in longer conversations, explore new business avenues with fellow attendees, catch up on critical communications, or even host a virtual check-in with your team or prospective clients. This is your time to recharge, connect, and multitask in the company of peers, all while enjoying a selection of exquisite cuisine. These lunches aren’t just a pause—they’re a valuable extension of your Business Bourbon & Cigars experience, enabling you to balance nourishment with productivity.

Auction of Hope: Building Dreams

Bid for a Brighter Future at Hope House Charity Auction

Join us for the “Auction of Hope: Building Dreams,” a pivotal event at Business Bourbon & Cigars, where generosity meets purpose. This charity auction is not just an event; it’s a lifeline to transform lives at the Hope House orphanages.

Our Cause: Hope House Orphanages are beacons of hope in desolate areas worldwide, offering shelter, education, and love to abandoned children. With projects across continents, from India to Brazil, Hope House represents a global commitment to changing young lives. Our next mission is to build an orphanage in Manila, Philippines, a venture that your participation can help realize.

Our Mission: Through Hope House, we coordinate mission trips and build orphanages, impacting tens of thousands of lives. These sanctuaries are more than buildings; they are homes where children learn, grow, and thrive. Our goal is simple yet profound: an orphanage on every livable continent, where no child is left without love and care.

Led By: Troy Duhon

Networking Oportunities

Fun Activities, Excursions and Dining Experiences - Announced Soon!

Unlock the full experience of leadership and leisure at the Business Bourbon & Cigars leadership retreat. Details on our handpicked activities, excursions, and dinners are being finely tuned and will soon be unveiled on our site. These bespoke experiences are meticulously designed to foster genuine connections, creating a pulse of excitement and enjoyment that transcends the typical event itinerary.

Frequently Asked Questions for Potential Sponsor Partners

  • What is Business Bourbon & Cigars?
    Business Bourbon & Cigars is the flagship event of Me Plus Ultra. It’s an exclusive event, bringing together visionaries, industry leaders, and entrepreneurs for transformative discussions, strategic masterminding, and unparalleled networking opportunities.
  • When and where is the event?
    The event will be held from Tuesday, September 10th through Thursday, September 12th, 2024, at the Royal Palms Resort & Spa in Scottsdale, AZ.
  • Who attends this event?
    This event is an assembly of hand-selected industry leaders, entrepreneurs, and decision-makers who are not just content with the status quo but are keen on defining what comes next.
  • How are sponsors selected?
    Sponsor Partners are carefully selected and invited to ensure alignment with the event's premium standard and Me Plus Ultra's ethos.
  • What sponsorship levels are available?
    We offer three distinct sponsorship levels: Diamond, Gold, and Silver.
  • What does each sponsorship level include?
    Details vary by level and are provided above.
  • Are sponsorships exclusive?
    Yes, sponsorship opportunities are limited, and there are no competing sponsors within each industry.
  • What type of visibility can I expect as a sponsor?
    Sponsors receive unparalleled exposure through various mediums such as event signage, panel participation, and dedicated sessions, depending on the sponsorship level.
  • Is there an application process?
    There is no application process. Sponsor Partners are invite-only and/or referred in by Me Plus Ultra members, emphasizing exclusivity and commitment to quality.
  • What is the cost of sponsorship?
    Specific pricing details are shared above.
  • What is the payment schedule?
    Full payment is required upon registration and can be made via credit card or by check within 10 days of registration.
  • Is my sponsorship tax-deductible?
    Please consult your tax advisor for specifics related to your situation.
  • What is the cancellation policy?
    Due to the exclusive nature of this event, sponsorships are non-refundable.
  • Will I get a list of attendees?
    Yes, all levels are provided a list of attendees to maximize your networking efforts.
  • Can I bring additional team members?
    Each Sponsor partner level includes two all access passes for company representatives. Additional passes for team members are available for $997 per person.
  • Are there opportunities for product placements?
    You are welcome to provide any sales collateral that we will place in each attendee’s complimentary swag bag. Most Sponsor Partners provide this over and above their swag gift.
  • Will there be speaking opportunities?
    Business Bourbon & Cigars doesn't follow the standard speaking format. However, sponsors have the unique opportunity to engage with attendees through rotating mastermind breakout sessions. In addition, based on your sponsorship level, you may also be featured in panel discussions. These settings allow you to intimately interact with attendees, effectively showcasing your authority, expertise, and credibility.
  • Will there be post-event visibility for sponsors?
    Sponsors receive post-event recognition through various channels, including social media and the Me Plus Ultra blog.
  • Will there be a post-event report?
    Following the event, sponsors will receive a data-rich report that delves into key performance indicators like impact, reach, and ROI. Additionally, we'll share consolidated summaries from each breakout session to offer valuable insights.
  • How do I become a sponsor for the next leadership retreat?
    Due to the high demand and limited spots, priority is given to this year's sponsors for future events.