Business Bourbon & Cigars Podcast
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The Do’s and Don’ts of Selling Your Business with Marty Fahncke

Is your business ready for a successful exit? If it isn’t, what are the critical steps to prepare your business for a profitable sale?

Today’s guest is Marty Fahncke, a marketing and M&A pro with over 30 years of experience turning small businesses into giants. Known for his billion-dollar strategies and knack for making complex deals look easy, Marty’s here to share his wisdom.

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Full Description:

Is your business ready for a successful exit? If it isn’t, what are the critical steps to prepare your business for a profitable sale? 

Today’s guest is Marty Fahncke, a marketing and M&A pro with over 30 years of experience turning small businesses into giants. Known for his billion-dollar strategies and knack for making complex deals look easy, Marty’s here to share his wisdom. 

Join Scott and Marty as they explore: 

  • Marty’s journey from selling a sporting goods startup to becoming a mergers and acquisitions (M&A) expert.
  • How culture differences in mergers can be an asset rather than a hindrance.
  • Why business value depends on profit, not revenue, and how to calculate it.
  • The benefits of preparing for an exit three years in advance.
  • The dangers of being too integral to your business’s operations.
  • How the “Five Ds and a B” can force an unexpected business exit.
  • Real-life case studies of roll-ups and their transformative power.
  • Why intellectual property only has value if it’s generating revenue.
  • Strategies for doubling revenue through acquisitions versus traditional growth.

Chapters for this episode: 

(02:45) Marty’s Journey into M&A

(08:43) The Role of Culture in Successful Mergers

(14:21) Why Your Involvement Reduces Business Value

(22:39) Timing Your Exit

(31:28) Acquisitions for Small Businesses

(36:41) Growing Revenue Without Selling More

(45:10) Succession Planning 

Thanks to Marty Fahncke for being on Business, Bourbon & Cigars. 

Connect with Marty on LinkedIn: https://www.linkedin.com/in/martyfahncke/ 

Learn more about Marty and Westbound Road: https://www.westboundroad.com/ 

BUSINESS, BOURBON & CIGARS

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Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

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SCOTT JOSEPH


This episode was produced by Story On Media & Marketing: https://www.SuccessWithStories.com