Business Bourbon & Cigars Podcast
Latest Episode:

The Business You’re Building Has a Second Story – Here’s How to Make It Worth Telling

Two businesses are being built inside yours right now: the P&L you track, and the second story forming whether you watch it or not. Here are four moves that make it worth telling.

 

 

Listen On:

Or wherever you listen to podcasts.

Listen On:

Or wherever you listen to podcasts.

Full Description:

Revenue tells you how your quarter performed. Legacy tells you why it was worth building at all. Two businesses are being built inside yours right now: the P&L you’re tracking, and the second story being built whether you watch it or not.

In this episode, you’ll learn the four operational moves that build something lasting: defining what your name will mean before the market does, investing in relationships with no visible ROI, holding a standard you’d keep even without an exit, and letting people see what you actually value. Exit and legacy reinforce each other!

Join Scott as he explores:

Introduction (00:00)
The two businesses being built inside yours (01:12)
Revenue tells you “how”; legacy tells you “why” (07:00)
Move #1: decide what your name will mean before the market does (07:26)
Move #2: invest in relationships with no visible ROI (09:05)
Move #3: hold a standard you’d keep even without an exit (10:42)
Move #4: let people see what you actually value (13:33)
The Giving Hope gala — what consistency produces over time (14:51)
The October BBC Leadership Retreat in Louisville (16:19)

BB&C LEADERSHIP RETREAT

Join Scott at the next Business Bourbon & Cigars Leadership Retreat, October 13–15, 2026 in Louisville, Kentucky.

The first five people who go to https://MePlusUltra.com/bbc50 will receive 50% off their ticket to the Me Plus Ultra Leadership Retreat!

BUSINESS, BOURBON & CIGARS

Be sure to subscribe so you don’t miss any episodes. 

Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

ME PLUS ULTRA 

Transform your business and redefine your world with Me Plus Ultra virtual masterminds and leadership retreats: https://MePlusUltra.com 

Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.

SCOTT JOSEPH