Business Bourbon & Cigars Podcast

How to Make New Business Predictable Instead of Praying the Phone Rings

You’re chasing seven lead sources at once and finishing none. Pick the one your numbers already point to, finish it all the way, and make new business predictable instead of a guessing game.

 

 

 

Listen On:

Or wherever you listen to podcasts.

Listen On:

Or wherever you listen to podcasts.

Full Description:

Count the ways you’re chasing new business right now. Referrals, ads, emails, the newsletter you started and stopped. Now the harder question. How many are actually finished? Running isn’t finished. A thing that’s running can still be losing you money and you’d never know it.

You’ll learn how to pick the one channel your numbers already point to, what finishing it really takes, and when you’ve earned the next one. You’ll hear how a $4M caterer killed six lead sources, built the one already working, and made his new business boring. And boring is the most beautiful word there is!

Join Scott as he explores:

Introduction (00:00)
Running isn’t finished, and what that’s costing you (00:30)
You don’t have a lead problem, you have a seven-things-running problem (01:47)
What Scott got wrong for years at J&L Marketing (03:11)
Tony’s catering company and the feast-or-famine whiplash (04:33)
Where his last 20 corporate accounts actually came from (07:04)
The hard call: killing six lead sources to build one (07:37)
How Tony built the referral channel into seven streams (08:54)
Why predictable beats exciting, and boring wins (10:45)
Level one: get the channel running without you (14:17)
Level two: five to seven streams feeding one channel (15:39)
Level three: tune each stream and turn the dials (18:38)
What predictable new business actually buys you (19:24)

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BUSINESS, BOURBON & CIGARS

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Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.

Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.

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Me Plus Ultra is a place where visionary entrepreneurs come together, not just to network, but to forge lasting connections, inspire one another, and grow their businesses with confidence and purpose. With exclusive access to industry-leading knowledge, personalized growth strategies, and high-impact events, we empower you to transcend traditional business barriers. To elevate your business, join our Me Plus Ultra virtual masterminds and leadership retreats to surround yourself with peers who share your drive and passion.

SCOTT JOSEPH