Our Flagship Event:

<b>Business</b> Bourbon & Cigars

April 12 - 14, 2026

Nashville, TN

STOP PAYING THE “WE TALKED ABOUT IT” TAX

If you’re leading a real business, you already know the pattern: a problem shows up, you talk about it, everyone agrees it matters, and then nothing changes enough to stop it from coming back. The business keeps moving, but the issue stays alive — and it starts charging you for it.

That cost is usually invisible on a P&L, but you feel it everywhere: stalled projects, priorities that never fully stick, leaders waiting for direction, decisions that keep getting revisited, and meetings that create motion without progress.

Business Bourbon & Cigars is built for leaders who are done living in that cycle. This is a working environment where the conversation doesn’t end until the issue is clear enough to act on, ownership is explicit, and what changes next is specific. You’ll leave with direction that doesn’t require another round of meetings to translate.

$2,997
Per Person (Invitation Required)
REQUEST AN INVITATION

What Stops Happening After This Room

The Same Problem

Problems stop resurfacing under new names. Issues are dealt with at the level they actually exist, so they don’t keep reappearing later as new priorities, new fires, or new initiatives draining momentum.

Decisions Don’t Stick

Decisions stop losing definition once leaders return to the business. What was agreed carries forward clearly enough that it doesn’t need to be revisited, reinterpreted, or quietly delayed.

Follow-Up Load

Leaders stop carrying the work on their backs. Fewer check-ins, fewer reminders, fewer clarifying conversations. Time and attention shift back to moving the business forward instead of chasing what should already be in motion.

Alignment That Isn’t Real

False alignment stops passing as progress. Shared understanding is established clearly enough that execution doesn’t unravel later due to different interpretations of what was decided.

Quiet Resistance

What stops happening is silent pushback after the fact. When expectations aren’t clear, people nod in agreement and then execute differently once they’re back in their role. Here, issues are clarified tightly enough that resistance surfaces early instead of showing up later as missed deadlines or partial follow-through.

Credibility Erodes

When the same issues keep circulating without resolution, credibility quietly slips. Teams stop taking priorities seriously. Commitments feel temporary. Over time, leadership intent carries less weight because people learn that today’s direction may change tomorrow.

What Past Attendees Say

Which aspects of the event delivered the most value:

97%
Mastermind Sessions
94%
Networking Opportunities

Would you recommend this event to business leaders:

100%
Yes

How valuable was your experience at the leadership retreat:

98%
Exceeded Expectations
93%
Built Strategic Connections that Will Impact Their Business

This is the best conference I've ever been to. Where do the leaders go to grow themselves? That's right here!

April Simmons

This is by far THE BEST business conference.

Ed Roberts

Business Bourbon & Cigars is unlike anything I've participated in - take some of the brightest and most successful leaders masterminding today's biggest challenges, add fun excursions and an overall sense of camaraderie, and you end up with one amazing event! Now if we can just add white wine somewhere in the title, I'm in for life.

Laurie Halter

The best, brain storming, forward thinking, relationship building event!

Arnold Gacita

This event was 🔥🔥🔥🔥 Scott Joseph & Sandy Cerami!! Thank you both for everything you do for our industry!! 👊

Brian Kramer

Throughout my 30 plus years in business, I have never been to a conference like yours. It was amazing and so uplifting. I met some of the most amazing professionals in the business. Great job!

Chuck Kramer

If your intention is to go somewhere and make a significant impact on your business… this is it!. I've been in business for forty years and I've never seen an event with this much engagement and fun.

David Spisak

Hands down the BEST Mastermind event that I ever attended. This is a MUST ATTEND event for anyone wanting to become a better leader!

Michael Porro

An event like no other and a privilege to be apart of the Best Business Conference! Letting all walls down to learn, innovate, and bring it home to better our teams! We appreciate all the work you and your team put into making Business Bourbon and Cigars one of a kind for us! See you in September!!!

Natasha Fay Cox

The people in this room are probably as high caliber as I've seen at a conference.

Patrick Abad

The real work afterwards is when you take those people in your mastermind group and then make them lifelong 'speed dials' that help you through your challenges after you leave the conference. I can attest to meeting new friends and colleagues after this event that I have for life!

Squire Pettis

All in.....great event and not to be missed!

Tully Williams

This was a group of elite business leaders doing mastermind sessions with only one focus - how to innovate the customer experience to positively amaze the consumer. I watched Sandy P Cerami and Scott Joseph lead all of us in incredible discussion that brought out the creativity of everyone in the room. So grateful to have participated and most of all to have learned from a group of great people. And, yes the environment was incredible, the bourbon over the top and everyone said the cigars were great too!

David O’Brien

If there is a word to describe how I feel about being here, it would be INSPIRATION!

Hugh Palmer

Agenda & Schedule

Sunday 4.12.26

Arrival, Orientation & Connection

  1. 3:00 pm
    Arrival & Check-In
  2. 6:00 pm
    First Pour for First Time Attendees
  3. 6:30 – 9:30 pm
    Welcome Reception Hermitage Hotel

Monday 4.13.26

Truth, Diagnosis & Standard-Setting

  1. 7:00 – 7:45 am
    Networking Breakfast
  2. 7:45 – 8:15 am
    Opening Remarks
  3. 8:15 – 9:45 am
    Emotional Awareness & Recognition
  4. 9:45 am – 12:00 pm
    Mastermind Session I: The Experience Gap
  5. 12:00 – 1:30 pm
    90-Minute Networking Lunch
  6. 1:30 – ~2:00 pm
    Signal Extraction: What Emerged in the Room
  7. 2:05 – 4:00 pm
    The Experience Standard
  8. 5:30 – 9:30 pm
    Nashville Immersion Experience: Broadway Honky-Tonk, Dinner, Live Music

Tuesday 4.14.26

Infrastructure, Installation & Commitment

  1. 7:30 – 8:15 am
    Networking Breakfast
  2. 8:15 – 8:45 am
    Day One Recap & Framing
  3. 8:45 – 9:45 am
    AI as Experience Infrastructure
  4. 9:45 am – 12:00 pm
    Mastermind Session II: Install the Standard
  5. 12:00 – 1:30 pm
    90-Minute Networking Lunch
  6. 1:30 – ~2:00 pm
    Signal Extraction: What Emerged in the Room
  7. 2:05 – 3:25 pm
    Pressure-Test the Install
  8. 3:25 – 4:00 pm
    Beyond the Ultimate: Culmination & Horizon
  9. 5:30 – 9:00 pm
    Mt. Richmore Experience: Private Estate of John Rich

Hosts & Moderators

  • Scott Joseph
    Scott Joseph
    Founder of Me Plus Ultra
  • Kasey Kohtala
    Kasey Kohtala
    Managing Partner of Me Plus Ultra
  • Sandy Cerami
    Sandy Cerami
    Chief Solutionist and Leadership Consultant
  • David Spisak
    David Spisak
    Founder & CEO of Disruptive Growth Solutions

Working Sessions

Emotional Awareness & Recognition

The discipline of confronting what’s real

This session establishes the baseline for the entire retreat.

Before leaders can solve meaningful problems together, they have to be honest about what they’re actually dealing with. Not the polished version. Not the operational symptom. The real issue underneath it. This session is designed to surface that reality early, so the work that follows isn’t built on avoidance or partial truth.

Errol leads the room through a disciplined approach to emotional awareness, not as introspection, but as a leadership skill. Participants learn how emotional blind spots show up in decision-making, communication, and execution, and how often they disguise themselves as strategy, structure, or timing problems.

The purpose here isn’t vulnerability for its own sake. It’s precision. When leaders can accurately recognize what’s driving their reactions, assumptions, and resistance, the quality of the conversations that follow changes immediately. Problems get framed more cleanly. Feedback lands more directly. The room moves past surface-level debate and into work that actually matters.

This session sets the tone for everything that comes next. Without it, the retreat risks solving the wrong problems well. With it, the mastermind work that follows becomes sharper, faster, and far more effective.

Errol Doebler

Mastermind Session I — The Experience Gap

Where reality breaks the standard you believe you deliver

This session is where leaders confront the difference between the experience they intend to deliver and the one their business actually produces under real conditions.

As organizations grow, complexity creeps in quietly. Handoffs multiply. Context thins. Standards that once held begin to fracture at scale. This session is designed to surface exactly where that breakdown occurs and to separate perceived performance from lived reality.

Leaders begin with individual diagnosis to identify the moments where their customer or employee experience degrades most often. Not hypotheticals. Not edge cases. The repeatable points where execution slips, decisions stall, or expectations fail to carry through the organization.

That work is then pressure-tested at the table. Peers challenge assumptions, test clarity, and push past surface explanations to isolate what’s actually causing the gap. What looks like a people issue often reveals a process flaw. What sounds like a communication problem frequently traces back to ownership that was never explicit.

The goal of this session is not to solve the entire problem in the room. It’s to define it correctly. Leaders leave with a clearly articulated Experience Gap, a single-sentence mission that names what must change, and initial clarity around who is responsible for carrying that work forward once they return to their teams.

If this gap stays vague, it stays expensive.

This session is where it finally gets named.

John Traver

Signal Extraction: What Emerged in the Room

A curated synthesis, not a report-out

This session closes the mastermind by distilling what consistently surfaced across the room.

A small number of table leaders share patterns that appeared repeatedly, not individual stories or outcomes. The focus is on shared gaps, recurring friction, and assumptions that were quietly exposed through the work. This is not a recap of conversations and not a summary of who said what.

The value here is perspective. Leaders leave with a clearer view of where others at a similar level are struggling, where drift is showing up across organizations, and which issues are more systemic than personal. That context helps participants calibrate their own takeaways before returning to their teams.

Nothing new is introduced in this session. What’s surfaced is simply clarified.

Kasey Kohtala

The Experience Standard

Defining what cannot be compromised

This working session turns insight into something enforceable.

Once leaders clearly see where their experience breaks, the next risk is obvious: allowing that clarity to dissolve back into preference, interpretation, or “we’ll try.” This session exists to prevent that slide. The objective is to define standards that are explicit enough to hold under pressure and simple enough to be inspected.

Participants identify a small set of non-negotiable experience standards that must be true regardless of scale, role, or circumstance. These are not values statements or aspirations. They are observable conditions that either exist or don’t, and that can be recognized by anyone inside the organization.

From there, leaders define what failure looks like early. Not when damage is already done, but at the first point where drift becomes detectable. Inspection points are clarified so standards don’t rely on memory, intention, or heroics to survive.

Nothing in this session resembles journey mapping or theoretical design. The work is practical and constrained by reality. The goal is not to make competitors irrelevant through language, but through consistency that others can’t maintain.

Leaders leave with standards that can be taught, enforced, and defended (without debate) once they return to their teams.

AI as Experience Infrastructure

Enforcing standards without relying on heroics

This working session reframes AI away from tools, prompts, and automation hacks and places it where it actually belongs: as infrastructure that protects standards at scale.

Once experience standards are defined, the real question becomes how they survive growth. This session focuses on how elite organizations use systems to enforce consistency without depending on memory, individual effort, or founder involvement. The emphasis is not on replacing people, but on removing variability where variability is expensive.

Leaders examine where human judgment is essential and where it quietly introduces risk. Attention is given to how AI-backed systems can support decision-making, monitor early drift, and maintain quality across teams, locations, and handoffs without slowing execution.

This is not a technical session and not a product discussion. No tools are demonstrated. No vendors are pitched. The work stays strategic and practical, centered on how infrastructure (not effort) creates reliability as organizations scale.

Participants leave with a clearer understanding of where AI belongs in their operating model, where it does not, and how it can be used to protect the experience they’ve already decided is non-negotiable.

Mastermind Session II — Install the Standard

Making experience non-negotiable beyond your presence

This session is where standards stop being ideas and start becoming part of the operating reality.

After defining what cannot be compromised, leaders face the harder question: how those standards hold when they are not personally present to reinforce them. This session is designed to address that gap directly, focusing on installation rather than intent.

Leaders prepare individually by translating their experience standards into something their organization can actually absorb. That work is then pressure-tested at the table, where peers challenge clarity, ownership, and feasibility. Anything that depends on goodwill, memory, or constant leadership intervention gets exposed quickly.

The emphasis here is not on perfect execution in the room, but on setting the conditions for enforcement once leaders return to their teams. Ownership is clarified. Cadence is defined. Early signals of breakdown are identified so standards don’t quietly erode over time.

This session does not pretend the work is finished. It ensures the work can survive contact with reality.

Participants leave with a 90-day install plan that makes the standard enforceable, even when attention shifts and complexity increases.

Arnold Gacita

Signal Extraction: What Emerged in the Room

A synthesis of what held—and what didn’t

This session closes the working arc by examining what actually happened once standards moved from definition into installation.

Rather than revisiting individual plans or personal outcomes, a small number of table leaders share cross-table patterns that surfaced consistently during the installation work. The focus is on where clarity broke down, where assumptions were challenged, and where reality resisted the standard leaders believed they had designed well.

Attention is given to three specific signals: what failed during installation, what held under scrutiny, and where founder dependence appeared in ways participants did not expect. These patterns matter because they reveal where standards are most vulnerable once they leave the room and re-enter a live organization.

This is not a summary of conversations and not a showcase of success. It’s a calibration moment that helps leaders see their own work more clearly by placing it in the context of the room as a whole.

Nothing new is introduced here.
What emerged is clarified, so leaders leave with a more accurate understanding of what will require discipline, reinforcement, and leadership once they return to their teams.

Kasey Kohtala

Pressure-Test the Install

What survives once the noise returns

This session exists to find out whether the install plan can actually hold once leaders are back inside their real operating environment.

By this point, standards have been defined and an install path has been outlined. What remains uncertain is durability. This session is a controlled stress-test designed to expose where plans rely on ideal conditions instead of reality.

Leaders bring their install plans into the room and deliberately challenge them. Assumptions are tested against real constraints. Resistance is identified where teams, incentives, or legacy habits are likely to push back. Anything that requires constant attention, excessive explanation, or perfect execution gets simplified or removed.

The work here is subtractive, not additive. The focus narrows to the single move that must happen for the standard to take hold. Proof signals are locked so success can be observed early, and consequences are clarified so the standard doesn’t quietly erode when pressure increases.

No new ideas are introduced in this session. Expansion is intentionally avoided. The objective is durability—ensuring the install can survive competing priorities, limited attention, and the reality of day-to-day operations.

Leaders leave knowing exactly what will still work when they return to the noise—and what won’t.

Connection Experiences

The First Pour

A relaxed welcome for first-time attendees

The First Pour is the only moment of the weekend where first-time attendees connect with each other and the Me Plus Ultra team before the larger room forms. Once the full group comes together, this window closes.

This is where early context is established without competition for attention. New attendees hear how others are thinking, what kinds of issues are being brought into the weekend, and how directly the room

The First Pour is the only moment of the weekend where first-time attendees connect with each other and the Me Plus Ultra team before the larger room forms. Once the full group comes together, this window closes.

This is where early context is established without competition for attention. New attendees hear how others are thinking, what kinds of issues are being brought into the weekend, and how directly the room operates—before any dynamics or momentum take over. It’s also where trust with the team begins, informally and without performance.

People who are present here tend to enter the rest of the weekend already oriented. They know who to lean toward. They understand how conversations will move. They participate earlier and more confidently once the work begins.

Those who miss it don’t lose access—but they do lose time. And time matters in a room that moves quickly.

Welcome Reception

The room takes shape

The Welcome Reception is where the room actually forms. Not socially… structurally.

This is the point where leaders start to recognize who thinks clearly, who challenges assumptions, and who carries issues worth paying attention to. Conversations here aren’t small talk. They’re early signals. People begin sorting what matters, who they want proximity to, and where they’ll focus once the work begins.

By the end of this reception, the room already has gravity. Informal alliances are forming. Context is circulating. Certain conversations are already underway—and they will continue into the working sessions.

If you arrive late to this moment, you don’t start behind because of status. You start behind because the room has already started organizing itself.

Networking Breakfasts

Relationships that carry through the day

These breakfasts exist to strengthen relationships before the day’s work begins.

By this point, leaders have already seen how others think and show up in conversation. The breakfasts give space to continue building those relationships without a full room fragmenting attention or a formal agenda dictating where conversations go. It’s where familiarity turns into trust through shared context, not introductions.

This is often where connections move beyond surface-level rapport. Leaders compare perspectives, talk through unfinished thoughts, and learn how others approach real issues when there’s time to listen closely. Those interactions shape who people turn to later, when discussions become more specific and decisions matter more.

Nothing here is structured or required. The value comes from the relationships that form naturally and then carry forward into the rest of the day. When leaders know each other well enough to speak plainly and listen carefully, the quality of the work improves without needing explanation.

This time isn’t about meeting more people. It’s about building relationships that hold when the conversations count.

90-Minute Lunches

Space to reset without losing momentum

The 90-minute lunches are intentionally longer than most agendas allow, because leaders don’t operate in isolation from their businesses. This time gives people room to eat without rushing, continue conversations that matter, and briefly reconnect with what’s happening back home.

Some leaders use part of the lunch to deepen relationships that are forming naturally. Others step away to clear email, return a call to their office, or handle something time-sensitive that can’t wait two days. A few may even schedule a short Zoom to keep an important issue moving forward. All of that is expected, not frowned upon.

What matters is that no one feels forced to choose between being present and being responsible. This window respects the reality that serious leaders carry real obligations, and it prevents distraction from bleeding into the working sessions that follow.

By the time lunch ends, people return settled rather than scattered. Relationships continue to build, personal bandwidth is restored, and the room can move back into focused work without competing demands pulling attention elsewhere.

Nashville Excursion

A night to enjoy the city, the people, and the relationships

The Nashville excursion gives the group a chance to step out of the formal environment together while keeping the relationships intact.

After spending significant time in focused conversation, the setting shifts. Leaders experience Nashville in a way that feels natural rather than staged, with dinner, cocktails, and the evening fully taken care of. There’s no need to plan, split checks, or think about logistics. The night is designed so everyone can stay present and enjoy the city together.

The pace relaxes, conversations widen beyond business, and people interact without the structure of a session guiding every exchange. Stories surface, humor comes out, and people see sides of each other that don’t always show up in a working room. That change matters, because relationships formed only through structured conversation tend to stay narrow. Shared experience gives them depth.

As with all Business Bourbon & Cigars events, meals and cocktails are part of the experience. Breakfast, lunch, and dinner are covered throughout the retreat so attention stays on the room, not on reservations or receipts.

When the group comes back together afterward, the room carries that difference. Familiarity is stronger, trust comes more easily, and conversations move with less friction because people aren’t just respected for their thinking but known as individuals.

This isn’t entertainment added to the retreat. It’s an intentional part of how the room is built and why the relationships formed here tend to last.

Mt. Richmore

An unforgettable close to the retreat

Mt. Richmore is the culmination of the entire weekend, and it’s unlike anything most leaders will ever experience at a business event.

The group is welcomed into the private home of John Rich, a country music icon whose career, influence, and entrepreneurial reach extend far beyond the stage. This isn’t a cameo or a quick appearance. John personally meets with attendees, opens his home, and hosts the group for the evening.

Dinner is served on-site, paired with rare bourbon tastings and a live cigar roller, creating an atmosphere that feels both intimate and unmistakably elevated. Conversations flow easily in a setting that carries history, personality, and presence. It’s relaxed without being casual, and special without being performative.

As the night unfolds, John takes the stage with his band for a private performance. There’s no separation between audience and artist, no crowd to disappear into. It’s a personal concert in a setting that makes the moment feel earned rather than produced.

This night isn’t designed to impress for the sake of spectacle. It’s designed to leave a mark. Relationships that formed throughout the retreat are cemented here, not through conversation alone, but through a shared experience that people will remember long after they return home.

Mt. Richmore doesn’t just close the retreat. It sends people home with a story, a connection, and a sense that they were part of something few ever get access to.

Frequently Asked Questions

  • Will there be time during the event to communicate with my office team or clients back home?
    Yes, we understand the importance of staying connected with your team or clients while you're away. Our schedule includes 90-minute networking lunches, giving you time to handle calls, emails, or even Zoom meetings. We also have scheduled breaks throughout the day for quick communication. However, during mastermind sessions, it's essential to remain fully engaged and present. Your participation is crucial not just for your own growth but for the success of the entire group, as the mastermind process relies on everyone’s input.
  • Do I have to drink bourbon or smoke cigars to attend Business Bourbon & Cigars?
    No, you do not have to drink bourbon or smoke cigars to attend the retreat. While we do offer bourbon tastings, (as well as other spirit options) and cigar opportunities for attendees who choose to participate, these activities are completely optional. The focus of the retreat is on collaborative problem-solving and business growth, and attendees are free to participate in whatever activities they feel comfortable with.
  • What is the Mastermind Roundtable Process?
    The Mastermind Roundtable Process is a unique and innovative framework designed to provide members with the tools, strategies, and support they need to overcome their toughest business challenges and drive growth in their businesses. During the retreat, attendees will participate in a series of mastermind sessions where they will work in small groups to identify challenges, develop solutions, and create action plans for achieving their goals.
  • Is this event a pitch fest where speakers and/or attendees attempt to sell their products or services?
    No, this event is not a pitch fest. While attendees will have the opportunity to network and build relationships with other small business owners and entrepreneurs, the focus of the retreat is on collaborative problem-solving and business growth. We do not require attendees to sell or promote their products or services during the event, and we ask that all attendees respect this focus to create a supportive and collaborative environment for all participants.
  • How many attendees will there be at the retreat?
    We limit attendance to a small group of small and mid-size business owners, entrepreneurs, and executives to ensure an intimate and personalized experience. The exact number of attendees may vary from retreat to retreat, but we aim to keep the group size between 70-100 participants.
  • Is "Business Bourbon & Cigars" a leadership retreat for men only?
    Absolutely not. We understand that the name may raise concerns about inclusivity, but we want to assure all potential attendees that this retreat is open to anyone who is interested in problem-solving, business growth, and building strong relationships with other professionals. Our attendees come from diverse backgrounds and industries, and we welcome all small business owners, and entrepreneurs who are committed to learning, collaborating, and achieving their goals. The name "Business Bourbon & Cigars" reflects our relaxed and informal approach to learning and networking, but it does not exclude anyone based on gender or any other characteristic.
  • What is included in the ticket price?
    The ticket price includes access to all mastermind sessions, workshops, and keynote speeches, as well as all scheduled meals, refreshments, activities and excursions during the retreat.
  • Is lodging included in the ticket price?
    Lodging is not included in the ticket price. However, we have secured a discounted rate at the hotel where the mastermind sessions will take place. Once you register, a hotel link will appear that will allow attendees to make reservations at the discounted rate.
  • What is the dress code for the retreat?
    The dress code for the retreat is business casual. We recommend wearing comfortable clothing and shoes for the various activities and excursions.
  • Is transportation provided to and from the retreat location?
    Transportation to and from the retreat location is not provided. However, all transportation for all activities and excursions will be provided and is included.
  • What is the cancellation/refund policy?
    Because we limit attendance to a small group of small business owners, entrepreneurs, and sales professionals there is a no refund policy for all ticket purchases.
  • How can I contact the organizers if I have additional questions or concerns?
    You can contact the organizers by email at retreat@businessbourboncigar.com or by phone at (831) 331-7866. We are happy to answer any additional questions or concerns you may have about the retreat.
About the Venue

The Hermitage Hotel

“Meet me at The Hermitage” is an adage that has echoed throughout Nashville for more than a century. As the city’s original million-dollar hotel, the illustrious halls of The Hermitage Hotel has served as the backdrop for more than 110 years of Nashville’s iconic moments, historic imprints, and cherished memories, serving as a gathering place for travelers and locals alike.

Together, We Achieve More!